Using Focus Groups Daniel Young 20 February 2023

Using Focus Groups

Focus Group of Users DHWBlog
A diverse group of people, sharing information with researchers

Focus…

A seriously overused word on LinkedIn, yes, but also a great research method…

We know that assumptions need to be tested.

Surveys, interviews, data analytics, observations; obviously all are important research methods used to test assumptions regarding a product, customers or target users, sales and marketing efforts.

But let’s not forget about the focus group. 🙋🏼‍♂️ 🤦🏼‍♀️

Focus groups are powerful. Well organized and well-run focus groups provide a means to unlock valuable feedback from target customers and users.

The best facilitate lively, engaged discussions where ideas and experiences are shared, revealing detailed insights into your product that might otherwise be missed.

 

Focus groups are a great means to learn from your target users, customers, and from your own team.

Daniel Young

I’ve organized and run many. Here are a few tips on how to get the most from one:

✅    Detail what you want to test.
Start first by understanding what you want to test. Is it a concept idea? User experiences with your product? Validation? Questions to ask on your next survey? Detail what you want to explore, with specific questions and endpoints.

✅    Hire an experienced moderator.
The quality of a focus group is highly dependent upon the moderator. Their personality, communication skills, and empathy are critical to extracting good information from your participants.

✅    Recruit participants using statistically-sound methods.
Having the discipline to implement a statistically-sound recruitment works to ensure your participants reflect your target customers or users. Quality representation produces better data.

✅    Proper “feeding and watering” of the participants.
Often overlooked, but many people forget that their participants are also people. Having hungry people—or just being uncomfortable—creates distractions, pulling attention away from the task at hand. Keep the food and refreshments coming; pay them well; and keep your participants as distraction-free as possible.

You may also want to have them keep their eyes and fingers off their smartphones too.

Done right, focus groups are a great means to learn from your target users, customers, and from your own team.

Write a comment
Your email address will not be published. Required fields are marked *
Using Focus Groups Daniel Young 20 February 2023

Using Focus Groups

Focus Group of Users DHWBlog
A diverse group of people, sharing information with researchers

Focus…

A seriously overused word on LinkedIn, yes, but also a great research method…

We know that assumptions need to be tested.

Surveys, interviews, data analytics, observations; obviously all are important research methods used to test assumptions regarding a product, customers or target users, sales and marketing efforts.

But let’s not forget about the focus group. 🙋🏼‍♂️ 🤦🏼‍♀️

Focus groups are powerful. Well organized and well-run focus groups provide a means to unlock valuable feedback from target customers and users.

The best facilitate lively, engaged discussions where ideas and experiences are shared, revealing detailed insights into your product that might otherwise be missed.

 

Focus groups are a great means to learn from your target users, customers, and from your own team.

Daniel Young

I’ve organized and run many. Here are a few tips on how to get the most from one:

✅    Detail what you want to test.
Start first by understanding what you want to test. Is it a concept idea? User experiences with your product? Validation? Questions to ask on your next survey? Detail what you want to explore, with specific questions and endpoints.

✅    Hire an experienced moderator.
The quality of a focus group is highly dependent upon the moderator. Their personality, communication skills, and empathy are critical to extracting good information from your participants.

✅    Recruit participants using statistically-sound methods.
Having the discipline to implement a statistically-sound recruitment works to ensure your participants reflect your target customers or users. Quality representation produces better data.

✅    Proper “feeding and watering” of the participants.
Often overlooked, but many people forget that their participants are also people. Having hungry people—or just being uncomfortable—creates distractions, pulling attention away from the task at hand. Keep the food and refreshments coming; pay them well; and keep your participants as distraction-free as possible.

You may also want to have them keep their eyes and fingers off their smartphones too.

Done right, focus groups are a great means to learn from your target users, customers, and from your own team.

Write a comment
Your email address will not be published. Required fields are marked *
Using Focus Groups Daniel Young 20 February 2023

Using Focus Groups

Focus Group of Users DHWBlog
A diverse group of people, sharing information with researchers

Focus…

A seriously overused word on LinkedIn, yes, but also a great research method…

We know that assumptions need to be tested.

Surveys, interviews, data analytics, observations; obviously all are important research methods used to test assumptions regarding a product, customers or target users, sales and marketing efforts.

But let’s not forget about the focus group. 🙋🏼‍♂️ 🤦🏼‍♀️

Focus groups are powerful. Well organized and well-run focus groups provide a means to unlock valuable feedback from target customers and users.

The best facilitate lively, engaged discussions where ideas and experiences are shared, revealing detailed insights into your product that might otherwise be missed.

 

Focus groups are a great means to learn from your target users, customers, and from your own team.

Daniel Young

I’ve organized and run many. Here are a few tips on how to get the most from one:

✅    Detail what you want to test.
Start first by understanding what you want to test. Is it a concept idea? User experiences with your product? Validation? Questions to ask on your next survey? Detail what you want to explore, with specific questions and endpoints.

✅    Hire an experienced moderator.
The quality of a focus group is highly dependent upon the moderator. Their personality, communication skills, and empathy are critical to extracting good information from your participants.

✅    Recruit participants using statistically-sound methods.
Having the discipline to implement a statistically-sound recruitment works to ensure your participants reflect your target customers or users. Quality representation produces better data.

✅    Proper “feeding and watering” of the participants.
Often overlooked, but many people forget that their participants are also people. Having hungry people—or just being uncomfortable—creates distractions, pulling attention away from the task at hand. Keep the food and refreshments coming; pay them well; and keep your participants as distraction-free as possible.

You may also want to have them keep their eyes and fingers off their smartphones too.

Done right, focus groups are a great means to learn from your target users, customers, and from your own team.

Write a comment
Your email address will not be published. Required fields are marked *