# Digital Health Works

> Digital Health Works is a medical device commercialization and sales agency helping medtech, digital health, and life science companies build sustainable revenue across the US and European markets through health economics strategy (Value Dynamics), commercial market development, and distributor sales as a manufacturer's sales representative.

Digital Health Works was co-founded by Daniel Young and Romy Benninga. The company operates as a Manufacturer's Sales Rep Agency paired with Value Dynamics consulting and Market Development services — providing a complete commercialization solution that integrates both strategy and execution.

Our methodology, Value Dynamics, works backwards from the point of sale: analyzing the economic, clinical, and institutional forces that determine adoption — mapping reimbursement pathways, modeling budget impact, and building the value framework that procurement committees and payers need.

We serve medical device manufacturers, digital health companies, health technology startups, and life science ventures — from early-stage teams developing prototypes to established manufacturers seeking new market entry. Our domain expertise covers clinical imaging, cardiology, radiology, CIED MRI safety, remote patient monitoring, AI-based diagnostics, and clinical decision support.

Digital Health Works operates across the United States and Europe through Digital Health Works Inc. in Cambridge, MA (1 Broadway, 14th Floor, Cambridge, MA 02142) and DHW Europe GmbH in Berlin, Germany (Torstraße 99, 10119 Berlin).

## Core Pages

- [Home](https://digitalhealthworks.com/): Company overview, services, and value proposition
- [About](https://digitalhealthworks.com/about): Company history, founders, and mission
- [Team](https://digitalhealthworks.com/team): Team profiles — Daniel Young and Romy Benninga
- [Contact](https://digitalhealthworks.com/contact): Contact form and scheduling
- [Insights](https://digitalhealthworks.com/insights): Thought leadership articles on medical device commercialization
- [AccessMRI Case Study](https://digitalhealthworks.com/case-studies/accessmri): Commercialization case study for a CIED MRI safety platform
- [MedTech Unleashed 2026](https://digitalhealthworks.com/events/medtech-unleashed-2026): September 3, 2026 Berlin event for MedTech leaders focused on moving healthcare innovation from concept to commercialization through 15 focused sessions, real-world case studies, networking, and candid operator insights. The Conference Pass is EUR 50.00 and links to Eventbrite registration.

## Services

- [Medical Device Commercialization](https://digitalhealthworks.com/medical-device-commercialization): Commercialization support for medical device, SaMD, and digital health companies entering US and European healthcare markets
- [Value Dynamics](https://digitalhealthworks.com/value-dynamics): Health economics and value strategy — reimbursement pathway mapping, budget impact modeling, stakeholder incentive analysis, value framework development
- [Market Development](https://digitalhealthworks.com/market-development): Commercial strategy and market entry — pricing models, distribution channels, partner identification, VAC preparation, go-to-market roadmap
- [Distributor Sales](https://digitalhealthworks.com/distributor-sales): Manufacturer's sales representation — pipeline development, hospital account management, procurement navigation, contract closing, customer relationship management
- [Digital Health Market Access](https://digitalhealthworks.com/digital-health-market-access): Evidence, reimbursement, procurement, and pilot-to-contract strategy for digital health, SaMD, and AI-enabled care tools
- [Hospital Procurement](https://digitalhealthworks.com/hospital-procurement): Value analysis committee and procurement-readiness support for medtech teams
- [US Market Entry](https://digitalhealthworks.com/us-market-entry): US market-entry strategy for medtech and digital health companies
- [Europe Market Entry](https://digitalhealthworks.com/europe-market-entry): European market prioritization, partner, procurement, and adoption strategy

## Key Articles

- [Medical Device Commercialization Plan: From Buyer to First Revenue](https://digitalhealthworks.com/insights/medical-device-commercialization-plan): Practical plan for defining buyer, budget, evidence, procurement, channel, pilot conversion, and first revenue
- [What a Digital Healthcare Agency Should Actually Deliver](https://digitalhealthworks.com/insights/digital-healthcare-agency): How healthcare growth work should connect positioning, market access, buyer logic, procurement, and sales execution
- [Guided Buying in Healthcare Procurement](https://digitalhealthworks.com/insights/healthcare-guided-buying-medtech-procurement): How medtech vendors can prepare category, evidence, budget, implementation, and risk materials for hospital buying processes
- [Digital Clinical Workspaces Market](https://digitalhealthworks.com/insights/digital-clinical-workspaces-market): Why clinical workspace adoption depends on workflow fit, value evidence, integration, and procurement readiness
- [Medical Device Commercialization: 9 "Working Backwards" Moves to Reach your First Revenues](https://digitalhealthworks.com/insights/medical-commercialization-9-moves): Comprehensive commercialization playbook for medical device companies
- [Moving Beyond a Pilot](https://digitalhealthworks.com/insights/moving-beyond-a-pilot): How to move from pilot projects to commercial contracts
- [From Pilot to Commercial Contract](https://digitalhealthworks.com/insights/from-pilot-to-commercial-contract): Plain-language guide to turning a digital health pilot into a paid commercial relationship by defining buyer, budget, support, evidence, pricing, and transition terms before the pilot starts
- [Hospital Value Analysis Committee Process](https://digitalhealthworks.com/insights/hospital-value-analysis-committee-process): How medtech teams should prepare for value analysis committee review
- [Digital Health Reimbursement Strategy](https://digitalhealthworks.com/insights/digital-health-reimbursement-strategy): How digital health teams should think about coding, coverage, and budget logic before launch
- [What a Medical Device Commercialization Consultant Should Actually Do](https://digitalhealthworks.com/insights/medical-device-commercialization-consultant): What commercialization support should translate into for buyer, budget, evidence, channel, and first-invoice planning
- [US Market Entry for Medtech](https://digitalhealthworks.com/insights/us-market-entry-for-medtech): How to choose accounts, buyers, channels, and proof before the first US launch push
- [Europe Market Entry for Digital Health](https://digitalhealthworks.com/insights/europe-market-entry-for-digital-health): How digital health teams should prioritize countries, partners, and adoption pathways in Europe
- [Healthcare Procurement Readiness Checklist](https://digitalhealthworks.com/insights/healthcare-procurement-readiness-checklist): The materials medtech teams should have before serious hospital buying conversations
- [Selling in the American Medical Market](https://digitalhealthworks.com/insights/selling-in-the-american-medical-market): US medtech market-entry preparation, account targeting, buyer mapping, procurement readiness, and distributor sales strategy
- [Valuing Investment in Health Tech](https://digitalhealthworks.com/insights/valuing-investment-in-health-tech): How investors and founders can connect health economics, adoption risk, reimbursement, and repeatable revenue
- [Partnerships in Digital Health Commercialization](https://digitalhealthworks.com/insights/partnerships-in-digital-health-commercialization): How clinical, distribution, HEOR, and technology partnerships create adoption and market value
- [Defining Your Digital Health Value Proposition](https://digitalhealthworks.com/insights/defining-your-digital-health-value-proposition): How to express clinical, economic, operational, and procurement value clearly enough for buyers to act
- [How to Cross the EMR Moat](https://digitalhealthworks.com/insights/how-to-cross-the-emr-moat): Paths into EMR and healthcare IT markets
- [Sales Strategy for Medical Devices](https://digitalhealthworks.com/insights/sales-strategy-for-medical-devices): Sales planning, target audiences, discovery, and care-path fit for medical devices
- [Measuring Value with Strategic Alliances](https://digitalhealthworks.com/insights/measuring-value-strategic-alliance): How alliances can increase and measure value in health technology commercialization
- [Measuring Impact](https://digitalhealthworks.com/insights/measuring-impact): How digital health teams should think about validation, clinical effect, and value
- [A Clear Need for Validation](https://digitalhealthworks.com/insights/a-clear-need-for-validation): Why clinical evidence matters for digital health ventures
- [Validation and Measuring Impact of Digital Health Apps](https://digitalhealthworks.com/insights/validation-and-measuring-impact-of-digital-health-apps): Validation and impact fundamentals for digital health applications

## Machine-Readable Resources

- [Full AI Context](https://digitalhealthworks.com/llms-full.txt): Expanded company, services, article, and domain context for AI systems
- [Article Content JSON](https://digitalhealthworks.com/articles-content.json): Canonical article metadata and Markdown content
- [Sitemap](https://digitalhealthworks.com/sitemap.xml): Canonical crawl map for search engines

## Optional

- [Schedule a Call](https://outlook.office.com/book/DHWWebsiteMeeting@digitalhealthworks.com/): Book a discovery meeting with Digital Health Works
- [LinkedIn](https://www.linkedin.com/company/digital-health-works/): Company LinkedIn profile