Defining your value proposition Romy Benninga 15 August 2023

Defining your value proposition

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Is your value proposition up to scratch? πŸ’Ž

It’s easy to talk about your innovation when you have time.

But can you summarize it in one sentence, free of jargon, that will get you to a yes/no answer quickly?

Establishing your value proposition should include interviews of target users, stakeholders, and decision-makers to understand their perspectives.

Validate how your solution impacts their efforts and improves outcomes.

Once people β€œget it”, you have it. βœ… πŸš€

Here is a link to the deck we created regarding how to develop a clear value proposition.