Defining your value proposition

Is your value proposition up to scratch? 💎

It’s easy to talk about your innovation when you have time.

But can you summarize it in one sentence, free of jargon, that will get you to a yes/no answer quickly?

Establishing your value proposition should include interviews of target users, stakeholders, and decision-makers to understand their perspectives.

Validate how your solution impacts their efforts and improves outcomes.

Once people “get it”, you have it. ✅ 🚀

Here is a link to the deck we created regarding how to develop a clear value proposition.

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