Question 1

What does Digital Health Works do?

Accepted Answer

Digital Health Works is a medical device commercialization and sales agency. We help medtech, digital health, and life science companies build sustainable revenue by combining health economics strategy (Value Dynamics), commercial market development, and distributor sales. We work across the US and European markets, specializing in healthcare market access, hospital procurement, reimbursement strategy, and clinical workflow integration.

Question 2

Who are the founders of Digital Health Works?

Accepted Answer

Digital Health Works was co-founded by Daniel Young and Romy Benninga. Daniel brings over 15 years of experience in medical device business development, product management, and healthcare technology commercialization. Romy is a board-certified biomedical scientist with deep expertise in clinical research, medical device regulation, and health technology assessment. Together they combine strategic and scientific perspectives to guide medical innovations from development through commercial success.

Question 3

What markets does Digital Health Works serve?

Accepted Answer

Digital Health Works serves the United States and European markets. We are based in Berlin, Germany, and have direct operational capabilities across both continents. Our expertise covers health economics, reimbursement strategy, distribution, and distributor sales in both markets, enabling clients to pursue transatlantic commercialization strategies.

Question 4

What is the Value Dynamics methodology?

Accepted Answer

Value Dynamics is Digital Health Works' health economics and value strategy framework. It works backwards from the point of sale — analyzing the economic, clinical, and institutional forces that determine adoption. This includes mapping reimbursement pathways, modeling budget impact, identifying purchasing stakeholders, and building the value framework that procurement committees and payers need. The methodology grounds every commercial decision in real-world healthcare economics.

Question 5

What types of companies does Digital Health Works work with?

Accepted Answer

Digital Health Works works with medical device manufacturers, digital health companies, health technology startups, life science ventures, and medtech companies at various stages — from early-stage startups developing prototypes to established manufacturers seeking new market entry. Our clients include companies in clinical imaging, cardiology, radiology, remote patient monitoring, AI-based diagnostics, and clinical decision support.

Question 6

What is AccessMRI?

Accepted Answer

AccessMRI is a cloud-based SaaS platform developed with BIOLAB Medical for CIED (Cardiac Implantable Electronic Device) MRI safety. It provides real-time labeling verification and compatibility assessments to ensure patients with cardiac implants can safely undergo MRI scans. AccessMRI is a case study example of Digital Health Works' end-to-end commercialization capabilities — from product strategy and market positioning through market development and distributor sales.