Sustained engagement with digital health apps (Part 2)

Keeping the engagement going… (Part 2) 💍👩🏼💻📱

In an earlier post, I wrote about difficulties in keeping users engaged with digital health apps.

The point of the post was to underscore the importance of engagement with the patients using digital health apps.

Engagement with a digital health app needs to be considered from a perspective of risk management—for the obvious reason that if a patient doesn’t use the app, the app won’t work. Designers should have mitigation strategies that use a combination of both synchronous and asynchronous methods to reinforce patient engagement.

Patient engagement needs the support of a team of people ready to intervene when a patient fails to use the app, may the intervention be in real-time or with asynchronous responses.

But which interventions work best?

What’s best depends on your app, and where and when you see disengagement develop during your user testing. 🤔

Keep in mind that whatever method of engagement you use in your solution, it needs to be soundly designed, refined through testing, and documented accordingly.

What research has looked into the effectiveness of synchronous and asynchronous user engagement?

There are more than a few interesting reads about user engagement as it relates to digital health and telemedicine apps. I posted a few in the comments below. 👍

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