Measuring Impact 

Measuring impact. 👩🏼💻 📏

Validation and impact are critical for every digital health application.

Demonstrating that an application works and has a positive clinical effect validates the product. Impact represents a quantification of the value a product delivers.

Measuring impact is a bit tricky, presenting challenges for many ventures, healthcare organizations, pharma, and others to quantify. 🙁

To illustrate this, I’ll use some collective examples from the elder care space.

I have consulted with several elder care ventures (some as clients, others as a mentor or friend). Each company offers a novel approach to looking after the elderly (in home or in a facility), but all share a common goal: to identify those in need, so the care givers can quickly direct care accordingly.

As an aside, a quick shout out to three of them: Bearcover, dexter health, and Nemlia Føroyar. They are doing some amazing things in the elder care space, so I encourage you to follow them. Anyway, I digressed…

So where’s the impact? 🤨

Better care for the residents/patients is an obvious benefit, but does this justify the cost to acquire, implement, and train staff?

Digging a bit deeper, the greatest impact isn’t on the patients or patient care, but for the care givers and the care providers. Here’s where there’s tangible value.

Care givers have extremely high cognitive workloads, constantly keeping a mental map of their patients while having to concentrate on the person who they are caring for at that moment. 👨⚕️

Add the hours of paperwork and recordkeeping, and their workload becomes excessive. This leads to burnout and high turnover rates. 📑 🗂 😣

Stress on the staff, and the associated issues with low morale and turnover, then have a negative impact on the care provider, specific to the quality of care and their financial health.

By using technology (that can be validated and trusted) to identify those in need frees cognitive workload, so care givers can effectively attend to the patient at hand.

The impact is less stress and improved job satisfaction, quality care for patients, and a healthier bottom line for the provider. The value generated significantly exceeds purchase price.

Measuring impact isn’t the same as validating the positive clinical effects of a digital health product (or care technology as in this example). Oftentimes the real beneficiary may be those related to delivering care.

Understanding this, then establishing appropriate methodologies to accurately measure impact is where the magic happens.

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