Medical Commercialization: 9 “Working Backwards” Moves to Reach your First Revenues
This is the best route to commercialize your medical innovation. Designing from the invoice back to product development Medical Device and Software Commercialization Plan is a planning discipline for ventures building medical technologies, medical devices, and medical technology software that must survive real hospital buying, deployment, and renewal cycles. The method is straightforward: start with […]
Glengarry… or Sales Strategy for Medical Devices
👨💼📝☎️🎬 Wishing US medical sales were as straightforward as depicted in “Glengarry Glen Ross” might seem cynical but isn’t too far from the truth. Crafting a sales strategy for medical devices requires detailed research and planning. Identifying your target audience (e.g., physicians), mapping out the discovery process, and establishing the product’s role in the care […]
Measuring Impact
Measuring impact. 👩🏼💻 📏 Validation and impact are critical for every digital health application. Demonstrating that an application works and has a positive clinical effect validates the product. Impact represents a quantification of the value a product delivers. Measuring impact is a bit tricky, presenting challenges for many ventures, healthcare organizations, pharma, and others to […]
A Clear Need for Validation
There is a need for validation… ⭐️ There are a wide range of digital health products. As many of these products are intended to be used in a clinical application, you would expect to see solid evidence underlying each. But it’s not there. 🙁 A recent analysis of the market found that over 40% lacked […]
Validation and Measuring Impact of Digital Health Apps
Does the plane fly? ✈️ During the summer lull of the pandemic, I had the chance to go to a conference attended by people who traveled to Berlin from the US and throughout Europe. It was nice to catch up with old friends and colleagues from the digital health space. Inevitably, validation and impact become […]